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Rising In-Vehicle Connectivity Preference To Augment Automotive HMI Demand

Writer's picture: Pramod KumarPramod Kumar

According to the World Health Organization (WHO), nearly 20–50 million people suffer from non-fatal injuries during road traffic crashes. As per the WHO, around 1.3 million human fatalities are caused due to road accidents each year. To reduce the number of road accidents, governments across the world are implementing mandatory policies to integrate safety features, such as human–machine interfaces (HMIs), in automobiles. Automotive HMI solutions offer safety features such as mobile device integration, voice interactions, and touch screens, which allow drivers to identify and comprehend vital information, which helps in reducing distractions while driving.



Additionally, the increasing consumer preference for in-vehicle connectivity will accelerate the automotive HMI market at a CAGR of 10.8% during 2020–2030. According to P&S Intelligence, the market revenue will surge from $18,822.3 million in 2019 to $55,318.4 million by 2030. In the contemporary era of constant connectivity, people across the world are creating a huge requirement for in-vehicle connectivity features. To cater to the evolving needs of customers, automakers are partnering with consumer electronic vendors and information technology (IT) companies to integrate in-vehicle connectivity features, such as infotainment systems, in their offerings.


Currently, HMI equipment manufacturers are producing central displays, voice recognition systems, head-up displays, rear-seat entertainment units, gesture recognition systems, multifunction switches, instrument clusters, and steering-mounted controls for automakers. Apart from DENSO CORPORATION, Continental AG, GIP Development SARL (Blaupunkt), Faurecia, EAO AG, KYOCERA Corporation, Harman International Industries Inc., Intellias Ltd., Nippon Seiki Co. Ltd., LS Automotive India Pvt. Ltd., Panasonic Corporation, Leopold Kostal GmbH & Co. KG, Robert Bosch GmbH, Magneti Marelli CK Holdings Co. Ltd., Valeo S.A., Luxoft, Visteon Corporation, and Marquardt GmbH are some of the prominent manufacturers of such products.


The aforementioned HMI products are installed in economy, mid-priced, and premium cars. In the preceding years, the highest number of HMI products was installed in mid-priced cars due to the burgeoning demand for passenger cars in Asia-Pacific (APAC) and escalating global need for an enhanced driving experience and safety features. Among the various HMI products, central displays were adopted in the highest numbers due to the rising integration of connectivity features in passenger cars and strengthening government regulations on the prohibition of in-car mobile phone usage and integration of such displays with telematics solutions.


Resultingly, APAC dominated the automotive HMI market in the recent past due to the surging passenger car sales in the region. Moreover, the mounting purchasing power of people in the region will encourage the adoption of HMI-equipped automobiles. Additionally, the increasing demand for premium vehicles in China will propel the adoption of HMI systems. Owing to these reasons, the APAC region is also expected to adopt HMI solutions at the fastest pace in the forthcoming years.


Therefore, the surging road crash incidence and burgeoning demand for in-vehicle connectivity features will fuel the incorporation of HMI products in automobiles globally.


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